FOR IMMEDIATE RELEASE: 05/01/2014
MUSIC BC INDUSTRY ASSOCIATION
Dates: Wednesday June 4th – Saturday June 7th 2014
Location: Los Angeles, CA USA
The initiative will include a lunchtime performance at Hotel Cafe, an in-studio acoustic performance at NBC Universal, as well as other networking and performance opportunities. 3 artists and 5 company representatives will be attending. The purpose is to introduce BC music and companies to music supervisors, the people responsible for placing music in film, television and commercials.
Showcasing BC Artists: Humans, Dear Rouge & Jon and Roy.
Attending BC Companies: Amelia Artists, Beat Music Management, Blue Heron Music, Hybridity Music & Light Organ Records
“Export marketing support is one of the key music business needs in BC. Getting BC into different markets is essential for the creation of sustained artist careers and strong music companies. We are very pleased that the Ministry of Jobs, Tourism and Skills Training through Creative BC have seen the benefit of investing in the music industry and other creative industries,” says Bob D’Eith, Executive Director of Music BC Industry Association.
In addition to export market support, Creative BC is in the process of commissioning a sector study of the BC music industry. The study is being carried out by Price Waterhouse Coopers (PwC) aiming for completion by late spring of 2014. Bob D’Eith states, “This music study is the first one that we have had in nearly ten years and a lot has happened in that time. In fact, there has been a massive shift in the way in which music is consumed and enjoyed. This study will bring BC up to date with the lay of the land and will help us to formulate the needs of the industry in the new digital age.”
Of great significance to Music BC is the operating funds received from the province though Creative BC. This is the first time in 6 years that Music BC has been awarded operating funds from the province. Bob D’Eith explains, “With the large scale PEAK Performance Project winding down over the next two years, the re-commitment to investing in Music BC operations by the BC Government could not have come at a better time. We are extremely grateful to Minister Bond and her ministry for funding Creative BC and giving Music BC a home to thrive in.”
WHO ARE WE?
Representing the British Columbia music industry, Music BC Industry Association is a non-profit society dedicated to providing advocacy, resources, education, funding, awareness and networking opportunities to nurture, develop and promote the spirit, growth, and sustainability of the BC Music community. Music BC has been in operation for over 24 years, serving the music industry of British Columbia. Music BC is the only provincial music association that serves all genres, all territories and all participants in the industry from artists, to managers, agents, recording studios, producers and all other industry professionals.