Creative BC Staff Biographies
Prem Gill is Chief Executive Officer of Creative BC. The agency is designated by the Province of British Columbia to focus on uniting, sustaining and growing British Columbia’s dynamic and diverse creative sector including motion picture, music and sound recording, interactive and digital media, and magazine and book publishing.
Prem has been named one of Vancouver Magazine’s “Power 50” and listed as one of The Globe and Mail’s 10 Women Who Matter in Film and TV. She brings more than 20 years of experience from the digital media and entertainment industries to her current role as CEO, where she is responsible for delivering a wide range of programs and services that will expand BC’s creative economy to reach its economic and creative potential both at home and globally.
Before Creative BC, Prem spent eight years with TELUS, most recently in the role of Director of Production & Original Programming. Her commitment to the advancement of BC’s creative economy can be seen through her achievements there, including the successful development and launch of the StoryHive program and TELUS’s Optik TV community channel.
For many years, Prem has championed Canadian creativity as a representative and spokesperson to media, industry and government at all levels. Previous roles and responsibilities have included government and regulatory affairs, independent media consultation, cross-platform marketing, communications, research, public affairs and multicultural programming.
Prem is currently Vice-Chair of the National Screen Institute and sits on the Board of Directors for Advantage BC. She is on the Advisory Board of the Women in View Festival, and was previously a board member of the Vancouver International Film Festival.
After working for several years in a Vancouver chartered accounting firm, Robert first joined Creative BC when it was BC Film + Media. At that time, he became part of the organization's newly forming tax credit team.
Now Creative BC's Vice President, Robert markets British Columbia internationally as a destination of choice for projects and companies seeking a world class creative industries centre in which to do business. In his role, he leads the administration of Creative BC's tax credit and granting programs, balancing attraction of international business with support for BC's domestic content creators.
During his tenure with the organization, Robert has become the expert on motion picture tax credits, originally helping to launch the BC film and television tax credit program in 1998. He went on to play an integral role in the evolution of British Columbia’s motion picture industry tax policy.
Sandi Richter Cooper joined Creative BC in 2017 as BC Film Commissioner and Director of Production Services, bringing 25+ years of creative leadership across film, television, advertising, commercials, book publishing, music, events, major-league sports marketing, media technology, next-generation games, interactive and mobile apps, and virtual reality.
In her role, Sandi leads Creative BC’s production services team to deliver provincial film commission services, from locations marketing and physical production resource support, to industry and community relations services. With a focus on BC, Sandi works to sustain and grow ongoing opportunity and collaboration for the network of industry and government stakeholders who together contribute to the motion picture industry's success in our province. Working in close collaboration with Creative BC's CEO and VP, who lead international marketing initiatives for the province's creative industries, Sandi ensures quality services for incoming investment and provides strong provincial film commission presence in support of the BC industry.
Karin brings broad experience to this role, including expertise and education in a variety of areas that are key to her focus at Creative BC on strategic brand-building and talent development. Previously, she worked with Emily Carr University of Art and Design for close to three years, most recently in the capacity of Digital Strategist and before that as their Media Relations and Communications lead. She possesses five years of experience as an independent professional consultant, providing strategic and hands-on expertise to organizations in the areas of brand positioning, marketing and communications; human resources and employee engagement; as well as operations and organizational development.
Prior to these professional activities, Karin worked in various operational roles for Korn/Ferry International, a leading global talent management firm, for close to 10 years. Karin has a BA in Art History and possesses certificates in digital strategy and professional writing.
Julie Bernard, is the Manager of Production Services at Creative BC, and was previously in the same position at the BC Film Commission for 13 years. Julie works closely with local and international producers providing service including valuable resource information and location expertise helping to market the province as a film destination.
In Julie’s 20 years of experience in the film industry as a Location Manager and Production Coordinator, working on many productions: commercials, television movies, pilots, series and feature films, she brings extensive knowledge of the film industry, having worked directly with producers, production managers, directors and the creative teams.
Julie has found working at Creative BC both gratifying and complimentary to her many years of film experience, and is passionate about the growth of BC’s Creative Industries.
Seán is responsible for reviewing scripts to determine the most appropriate BC locations for physical production. He prepares customized location packages that promote BC as a destination of choice for motion picture production. Seán also facilitates location surveys for the creative team and assesses the suitability of location files for inclusion in Creative BC’s online locations library.
He has experience and knowledge of motion picture production in BC having worked as a location manager and scout for more than 30 projects including feature films, television movies and series. Seán also spent a number of years working in professional theatre as a director, playwright and Artistic Director. His diverse background includes working as a college instructor, a stage actor, an arts administrator and a property appraiser.
Mike Jamont is responsible for coordinating the operation and maintenance of Creative BC’s online locations library, which is one of its key vehicles for promoting British Columbia and attracting domestic and international productions to the province. Mike ensures that the data is current and catalogued correctly and liaises with members of the public and businesses who want to add images of their property for inclusion in the locations library. He also provides training for location managers and scouts and regional film offices on its use.
Previously, Mike worked in the Locations Department on a wide range of television series and feature films. He brings to the role more than 12 years of experience in BC’s film and television industry including positions with BC and Regional Film Offices.
As Motion Picture Industry and Community Affairs Manager, Marnie is responsible for helping resolve Industry production issues with all levels of government and stakeholders, proactively advising on the development of standardized guidelines and procedures to facilitate production and building strong community relationships.
With 20 years of experience in location and production support in BC’s film and television industry, Marnie has worked throughout the province and brings a specialized knowledge of local communities and geographical areas as well as a strong understanding of the dynamics between communities and motion picture production.
Mathew began his career in film locations in his native Wales, spending a decade working for the Wales Screen Commission, attracting and providing support to productions of all shapes and sizes. His locations talents eventually led him to Vancouver by way of Los Angeles where for a number of years he helped facilitate international productions on behalf of the UK Film Council from their Hollywood office.
Now at Creative BC, Mathew’s primary responsibility is to connect incoming production companies with British Columbia’s many and varied filming locations. He reviews scripts in order to prepare customized location packages, and organizes location surveys for creative teams.
Mathew has a Master’s degree in history, and is also a graduate of the Documentary Film Production program at Langara College. A short film he produced and shot as part of the program was selected for screening at DOXA (Vancouver Documentary Film Festival) and at other festivals in Canada and the UK.
Julie is responsible for providing support to the Motion Picture Production Services team which includes community engagement, location services and referrals to government, community and industry resources. She also responds to public and industry inquiries that relate to filming, assists with industry events and forums related to motion picture production and tracks production activity occurring in the province.
Julie brings to the role a broad range of knowledge of motion picture production in BC which includes five years of experience in location offices for a wide range of productions in BC. She is a graduate of the UBC Film Production Program and has co-written and produced her own short film as part of the annual Crazy8 Short Film Competition.
Tim Mudd analyses applications to Film Incentive BC (FIBC) and the Production Services Tax Credit (PSTC), including production budgets, distribution and financing agreements and other documentation, in order to determine eligibility in accordance with the program legislation and regulations.
Tim has a decade of Film and Television production experience, primarily in the role of domestic financing and business affairs, as well as project managing and producing digital media strategies for primetime series. Prior to relocating to Canada in 2000, Tim spent nine years in a Business Development role for Standard Chartered Bank’s UK based business financing division.
Anita Reichenback is responsible for providing confidential, administrative assistance to the President and CEO, the Vice President and Acting Film Commissioner, and to the Board of Directors of Creative BC and the BC Film Foundation. She also provides administrative support to the tax credit and development departments. Jill Reilly analyzes applications to Film Incentive BC and the Production Services Tax Credit, including production budgets, distribution and financing agreements and other documentation, in order to determine eligibility in accordance with the program legislation and regulations.
Jill has a degree in Economics from the University of Manitoba and in Law from the University of Toronto. Prior to joining Creative BC in 2005, Jill worked at the Union of B.C. Performers / ACTRA, where she was a member of the collective bargaining committee and was responsible for the formation and development of the union’s film and television residuals administration system.
Rena joined the Creative BC team after working as a producer in the film industry for two years. A graduate of UBC’s Sauder School of Business, Rena is now a Program Analyst with the Development team at Creative BC.
In her spare time, Rena plays ultimate frisbee and is a member of Team Canada. When Rena’s not playing frisbee or making movies, you might find her exploring a different continent or sipping cappuccinos at the local coffee shop.
Erika Kumar administers Creative BC's direct funding programs, including the Arts Innovation Fund and the Interactive Fund. Erika is also responsible for the coordination of the MPPIA Short Film Award and the Daryl Duke & William Vince Scholarships.
Erika graduated with a Bachelor of Arts degree in Communication from Simon Fraser University, and has an Entertainment Administration Certificate from the University of British Columbia. Prior to working at Creative BC Erika was a project coordinator for The Adbusters Media Foundation.
Gina Loes joined Creative BC in December 2016 as a Program Analyst for the BC Music Fund. She is responsible for advising applicants and assisting with program analysis as part of the BC Music Fund team.
Gina has her BA in Music from The University of British Columbia and has been writing, performing, and recording music since 2006. In addition to her creative work, Gina worked in music publishing administration with Nettwerk Music Group, and has also held positions in sync licensing, fundraising for non-profits, and digital marketing.
With 10 years of experience in BC music, Gina brings her well-rounded approach to programing, advising, and empowering others to succeed.
Brenda is the manager of the new BC Music Fund, and brings more than 15 years of experience in Canada’s music industry. Most recently, she was at CiTR, UBC’s radio station, where she held the position of Station Manager and was the Publisher of Discorder magazine. In this role, she was responsible for strategic planning, stakeholder relations, fundraising, grant writing, finances and human resources, leading a team of 20 employees and 250+ volunteers to create local programming with a mandate to support local, Canadian and niche music.
Brenda has a degree in music performance, as well as an MBA in Arts and Media from York University. She has organized festivals and community events, and chaired the boards of the Vancouver Folk Music Festival and the National Campus and Community Radio Association. Outside of work, Brenda enjoys festivals, hosting a local music and food radio program on CiTR, biking around town and playing croquet in the park.
Kaitlyn Reining joined Creative BC in December 2016 as a Program Analyst for the BC Music Fund. She is responsible for advising applicants and assisting with program analysis as part of the BC Music Fund team.
Kaitlyn graduated from the Producing and Engineering program at Harris Institute for the Arts. Prior to working at Creative BC, Kaitlyn got her start in the music industry at Arts & Crafts in Toronto, and moved on to a Project Manager role at local indie label, Light Organ Records, where she managed the day-to-day career development for signed artists. Outside of work, Kaitlyn enjoys going to shows, riding her bike, and being a tortured Blue Jays fan.