A sustainable and thriving industry with a positive and healthy relationship with our environmental and society.
To enable the evolution and implementation of sustainable practices in the motion picture industry to contribute to the betterment of the world.
Sustainable production efforts in British Columbia were formalized 10 years ago through the Reel Green initiative, a resource centre with a collection of best practices to help productions reduce their environmental impacts and improve their overall environmental footprint.
The Reel Green initiative is a mainstay at Creative BC and we are looking ahead to the next decade and how we can empower and inspire productions to innovate and implement sustainable production practices, and industry stakeholders to collectively support this effort. We are prioritizing education, engagement, communications and resources as we develop a platform for the reduction of environmental impacts and stakeholder engagement at the local level to set an example for other jurisdictions globally.