The fourth annual REEL Earth Day Challenge has raised $100,000 toward projects delivered through Metro Vancouver Regional Parks Foundation. Since 2021, the annual BC film industry fundraiser for parks and greenspaces has raised over $473,000. “Creative BC's Reel...
Related News
Apply for the Ohsoto’kino Music Incubator
This five-day artist development intensive is open to Indigenous artists across Canada. Each year, six participants will converge at Calgary's Studio Bell, home of the National Music Centre, to learn new skills and connect with national music industry experts. This...
New Women in Music Songwriting Workshop on April 28, 2024
Women in Music BC is offering an educational panel on the business of songwriting on April 28, 2024. This event is open to women and gender-diverse creatives, and will culminate in an intimate songwriter's circle. Delivered by Mary Ancheta, Alexandria Maillot, and...
Kelowna Named Host City for Canadian Country Music Week 2025 and CCMA Awards
Last week, the Canadian Country Music Association announced that Kelowna, B.C. will be the host city for Country Music Week 2025 and the 2025 CCMA Awards. This marks the third time Country Music Week will be hosted in British Columbia, and the first time in Kelowna...
Music Canada Live Releases “Here, The Beat: The Economic Impact of Live Music in BC”
Press Release Provided by Music Canada Live
May 30th, 2018 – Vancouver, BC – Today, Music Canada Live, Canada’s national live music industry association, launched Here, The Beat: The Economic Impact of Live Music in BC. This historic, first-ever assessment of BC’s live music sector was unveiled at the Creative BC offices in Vancouver to a packed room of industry and media, featuring speakers and talented BC artist Gillian Thomson. Powerful, key highlights of the study include:
- The live music sector contributed 6,950 FTEs, $619.3 million in labour income and $815.8 million in GDP to the BC economy in 2017.
- A vibrant live music industry provides the conditions that the broader music industry requires to thrive. It is increasingly becoming the financial lifeblood for the wider music sector.
- BC festivals attracted over 7.4 million attendees in 2017, and 78% are predicting increases in attendance in the future.
Here, The Beat identifies a number of challenges and opportunities facing the live music industry in BC, and offers valuable insight to strengthen and grow what has become the most important source of both artist revenue and audience development.
“This study confirms what we have always known… that BC’s live music industry matters. It matters economically. It matters culturally. It matters socially – and it matters to our incredible artists and to their thousands upon thousands of fans. Live music builds community, enhances our quality of life. The research demonstrates that we have room to grow as well as the will to collaborate, and as much as it reflects ourselves back to us, it is also an open invitation to government, tourism and others to work together to continue to forge one of the most dynamic and thrilling live music scenes in the world – for the benefit of all. The future is beginning now” said Erin Benjamin, Executive Director of Music Canada Live, “the opportunities for growth, innovation, integration and development are truly limitless.”
Music Canada Live Board member and study partner Nick Blasko, Director, Amelia Aritists and Atomique Productions, noted that “The release of this study is another important milestone towards quantifying and understanding the value of live music in BC.”
“BC is a province of festivals and live music events, creating jobs and economic impact for business BC,” adds Alex Grigg, Executive Director of Music BC. “Live music performances are vital and growing in importance for the livelihood of artists, engagement of fans, and attraction of tourist dollars.”
Here, The Beat is the culmination of months of research lead by Nordicity, a leading Canadian consulting firm specializing in policy, strategy, and economic analysis. The study was made possible with thanks to Creative BC and Music BC, and in partnership with the City of Vancouver, This is Blueprint, Atomique Productions, BRANDLIVE, Live Nation and Music Canada.
Read the full report here.
Stay Connected
Subscribe to our newsletters