“It’s about building trust in people so they have the courage to bring their ideas forward.”
For Rob Bromley, creativity and business are two sides of the same coin.
“Back in elementary school, I remember thinking that I might like to work in advertising – I loved the idea of having one foot in the creative and one in business. I was inspired by how images and words impacted people. For me, it wasn't necessarily film and television that I was attracted to – it was communication.”
That thinking led Rob to begin working with Force Four Entertainment where he got to collaborate with international networks on all types of television projects. When Rob was President of Force Four, he saw the impact Creative BC had on his company. “With their Passport to Market program, they helped us get to the international markets we needed to get to, which helped our company grow.”
After Force Four Entertainment was acquired by eOne Entertainment, Rob saw an opportunity to focus on what he loves most – supporting and nurturing creative talent. Recently, Rob was invited to chair the Creative BC board of directors, and he knew it was the perfect blend of creativity and business acumen. “I love the idea of being able to focus on growing the creative sector while also helping people succeed creatively.”
Many of the challenges facing the film and television industry are the same facing the other creative industries; it’s about opportunity, and that’s where Creative BC comes in. “We’re able to help people get noticed, no matter what they’re creating, giving them an advantage in the market. There are more opportunities now than ever before for young creators, and that’s very exciting!”
Rob was born and raised in Greater Vancouver, so he has a personal interest in seeing domestic creators succeed. “The more IP we create here in the province, the better it is for all of us. We need to support creators and help them get into an international market. I want to help create an organization where people feel safe to bring their ideas forward.”
As for his retirement, it feels like a bit of a myth. Rob continues to work on many projects, and he’s finding time to give back to an area that’s incredibly important to him. His daughter has severe disabilities and Rob has devoted a part of his life to supporting organizations within the disability community. “My life is so much richer because of my ability to give time and thought to various organizations. I encourage everyone to find a way to give back to something they believe in.”