B.C.’s film industry returns for the second annual REEL Earth Day Challenge! The REEL Earth Day Challenge returns on April 11 to support conservation work in Metro Vancouver Regional Parks. The fundraising competition, jointly developed by Creative BC’s Reel Green™ initiative and Pacific Parklands Foundation, encourages crews, productions, suppliers, vendors and other motion picture industry stakeholders to raise funds in the days leading up to Earth Day on April 22.

The inaugural REEL Earth Day Challenge raised $165,000 in 2021 to support seven restoration and preservation projects. Aiming to surpass last year’s tremendous success, this year’s challenge will once again bring B.C.’s motion picture community together in the spirit of giving and environmental sustainability. Follow along and get involved on the 2022 REEL Earth Day Challenge website.


About the REEL Earth Day Challenge

The Reel Green™ initiative, is an industry-funded resource centre to help productions reduce their environmental impacts and improve their overall environmental footprint.

The Reel Green™ partners are looking ahead to the next decade and how we can empower productions to innovate and implement sustainable production practices, and inspire industry stakeholders to collectively support this effort. We are prioritizing education, engagement, communications, and resources as we develop a platform for the reduction of environmental impacts and stakeholder engagement at the local level to set an example for other jurisdictions globally.

In 2022, the REEL Earth Day Challenge is focused on projects and programs in Metro Vancouver Regional Parks that connect people with nature. With your support we can make all these amazing projects a reality.

View the full REEL Earth Day Challenge Media Kit to access posters, social media graphics, the full project list and more.

About the Pacific Parklands Foundation

Pacific Parklands Foundation is a registered charity dedicated to the conservation and enhancement of Metro Vancouver’s regional parks. In the fall of 2000, a committed group of community volunteers came together to create the Pacific Parklands Foundation.?Their vision was to help make Metro Vancouver Regional Parks the best that they can be.?After almost two decades of operation the Foundation continues to support this mission by raising funds, distributing grants and scholarships, building partnerships and sharing the stories of our Regional Parks.?This partnership between community volunteers and Metro Vancouver continues to create unique opportunities for the enhancement of our parks for the enjoyment of all.

About Earth Day

Earth Day (April 22) is an international environmental celebration created in 1970. Tous les Jours | Earth Day Canada is the organization that coordinates the celebrations on April 22nd, in addition to a multitude of environmental programs and projects that take place throughout the year in Canada.

About Creative BC

Creative BC brings a strategic and integrated approach to the growth and development of the province’s creative industries.

They provide professional expertise and business support to strengthen B.C.’s motion picture, interactive and digital media, music and sound recording, and book and magazine publishing industries. Their programs, services and investments act as catalysts to help the sector realize its economic and creative potential, contributing to the future prosperity of British Columbia.

Established by the provincial government, they collaborate with many provincial ministries and initiatives, municipal resources and relevant industry associations and committees to grow the sector.