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#MyMerch campaign aims to ease mounting pressure on artists by ending cuts from merchandise sales

Nov 23, 2022

Canada’s Featured Artists Coalition (FAC) and Union of Musicians and Allied Workers (UMAW) have launched a North American campaign aimed specifically at venues, festivals, and presenters.

The #MyMerch campaign calls attention to the practice of these organizations taking cuts from merchandise sales from artists at their performances, and advocates how – in the current climate of continued COVID-19 recovery, coupled with inflation and other pressures – this practice is no longer equitable or sustainable.

The #MyMerch campaign invites North American organizations to publicly pledge to not take merchandise cuts from the artists they showcase.

Learn more.

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