Sarah Fenton

Sarah serves as the General Manager at a music management company, Watchdog Management, where she has spent the last 15 years overseeing day-to-day operations for clients like Mother Mother, Peach Pit, Corb Lund, Big Wreck, Matthew Koma, and  more. As GM, Sarah handles new business exploration, oversees internal operations, staff management, and ensures the company vision is being executed on a daily basis.

Prior to working at Watchdog, Sarah worked for Macklam Feldman Management, a company that currently manages Elvis Costello, Diana Krall, Ry Cooder, James Taylor, among others. Before entering the management field, Sarah worked at The Feldman Agency as Promotions Coordinator for Canada's largest full service talent agency. She grew up in Northern Alberta putting on punk rock shows and skateboard competitions as a teenager.

Sarah spent two terms serving on the Music BC board of directors, was on the Peak Performance Project advisory committee and founded Watchdog Management’s Women in Music Management Mentorship Program, which connects young aspiring managers with strong mentors in the Canadian music industry.