Policy & Approvals Process

This policy explains how you may use Creative BC’s logos, trademarks and other brand assets, as well as how you may reference Creative BC and our programs and services in text and pictures.

If you wish to use any brand asset in a manner not provided for or authorized by this policy, please submit a request to .

This policy is subject to revision without notice by Creative BC at any time.


It is a requirement that any individual or entity receiving funding from Creative BC, and thereby the Province of British Columbia, recognize the support in all promotional materials with the joint logos available on this page.

Your use must not mislead anyone as to our sponsorship of, affiliation with or endorsement of your company or your products or services.


Prominent recognition of Creative BC funding is required by all sponsored or funded individuals and entities, including the full joint Creative BC/ Provincial Government logo (BC Mark). Examples include, but are not limited to: news releases, websites, print publications, promotional banners and advertising materials (both physical and digital), videos, CD artwork, brochures, pamphlets, posters, banners, event slideshows, or activity where display materials are used.


All applications of the joint logos must be submitted for approval to Creative BC and the Province of British Columbia through the Third Party Use online webform.

Approval of your submission will take between 2 and 5 business days and we aim to be prompt to respond. Inquiries as to the status of your submission may be sent to

Creative BC’s brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.creativebc.com.

Linking back to Creative BC

Creative BC’s brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.


If your screenshots of Creative BC’s websites contain the personal information of third parties, you need to get the written consent of the relevant third parties before publication is permitted.

You may not display ad copy on screenshots of our websites.


Please display any affiliated Trademarks, such as our World of Looks™ name, with an accompanying ™ symbol.

Creative BC’s trademarks (such as Creative BC, CrBC, the “British Columbia’s Creative Industry Catalyst” tagline, World of Looks™, and any logo versions of those marks) are owned by Creative BC.