Anaïd Competes in the Global Entertainment Market
December 16, 2015
According to Anaïd Productions president, Margaret Mardirossian, developing and selling creative content to global markets is more competitive than ever.

“The important thing is to develop outstanding content. People gravitate towards good content whether it’s on TV or digital online. So regardless if you are making or distributing it, make it better than what is already available to viewers,” she states.

Making exceptional content is Anaïd Productions’s specialty. Consistently recognized as one of the Global 100 most influential production companies by Reelscreen Magazine, Anaïd Productions’s in-house creative team is known for producing exciting, award-winning, internationally renowned reality and dramatic television.

Current productions include the popular, globally broadcasted reality TV and digital broadcast series The Liquidator, X-Weighted and The Quon Dynasty. In its fourth season, The Liquidator is seen in 137 countries around the world from both TV broadcast and digital online.

This year, Creative BC provided Project Development funding for their latest project, Hospital Rescue, a proposed TV and digital broadcast documentary series examining conditions in Canada’s healthcare system. This series follows a team of maverick leaders and front–line caregivers from both sides of the debate within a Canadian hospital as they battle for positive emergency care change.

Funding has been used to build the series presentation package: a sizzle reel and mini project ‘bible’, the document that explores the themes and episodic breakdowns that are the backbone of the series.

“High-production sizzle reels and bibles are critical to successfully marketing a TV series, especially to global markets,” states Mardirossian.

Mardirossian share her top three tips for success:

  • Just do it! Forge ahead and develop/produce your own projects then release them on the Internet and strategically build a following.
  • Remember, it’s not just creative development--you need to learn the business-side of television production too.
  • Don’t be discouraged by a ‘no’, you only need one ‘yes.’

Watch out for Hospital Rescue to air in 2016. Two Canadian broadcasters are considering this exciting new series.


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