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Creative BC 2022 Visual Identity Refresh


Creative BC’s brand refresh is informed by the dynamic colours of British Columbia sunrises, their diverse and brilliant hues that hold our attention, and the traditional unceded territories they illuminate upon which our creative industries are grateful to live and work.

Like these colours, the creative industries entertain, and are unique yet interconnected through the people, companies and organizations that understand the business behind creativity.

As an economic development organization, Creative BC works to connect and catalyze opportunity within the sector with a view to economic, environmental and social sustainability.


Celebrating our past and honouring Creative BC’s legacy brand, our disjointed “C” will continue to carry our memorability as we grow and expand our sub brands. 


Representing each of our industries are respective icons to help carry and communicate the stories of each industry.


Follow our industries on social media with our own bespoke hashtags.