Shape the Future: Live Q&A With Retail Augmented Reality Experts
May 15, 2020
May 15, 2020
11:00 am
12:00 pm
Shape The Future is a series of virtual events that focuses on how virtual reality and augmented reality will transform the world.

This series brings together some of the world’s leading experts in the VR/AR industry as well as the brands and enterprises that are using VR and AR to transform their industries.
Shape The Future is a series of virtual events that focuses on how virtual reality and augmented reality will transform the world.
 
This series brings together some of the world’s leading experts in the VR/AR industry as well as the brands and enterprises that are using VR and AR to transform their industries.
 
Over the next decade, augmented reality technology will permeate into our daily lives in ways we could not have imagined. In retail specifically, consumers are demanding a better shopping experience, and have started using augmented reality applications like the Ikea Place app to help them make better purchasing decisions. Houzz also reported that over two million people have used AR when buying products in the Houzz app and people who have engaged with the tool were 11 times more likely to purchase.
 
AR offers exciting ways to bridge the online and offline shopping experience. For example, AR can allow customers to virtually try on products like shoes, clothes, sunglasses or cosmetics so they can shop in the comfort of their own home. In other cases, AR can make in-store displays more interactive and engaging, which builds more brand loyalty and awareness.
 
Our last webinar discussed how AR will transform retail in the next decade. The recap video can be accessed here.
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