Reel Green™ Vendor, Cool Air Rentals, is the largest independent fleet of portable air conditioning units in Western Canada, focusing on bringing efficient and hassle-free solutions to all customers. Founded back in 1995, Cool Air Rentals provides services for...
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Telefilm Makes Sustainability Plans Mandatory
Films selected for funding under Telefilm Canada’s production support programs will now be required to submit a sustainability plan before the start of principal photography. The requirement was announced in an industry advisory by the Crown corporation on Tuesday...
Canadian Academy introduces Sustainable Production Award for 2024 Canadian Screen Awards
On April 11th 2023, the Academy of Canadian Cinema & Television and CBC announced the introduction of the Sustainable Production Award, which is designed to recognize a production that has shown excellence in sustainable production and has had a measurable...
Reel Green™ Vendor Spotlight: The Earth Group
Reel Green™ Vendor, The Earth Group, is a social enterprise and B Corp that exists to provide school meals to children globally, while minimizing their impact on the planet wherever possible. They have provided over 3 million school meals globally and have 1500...
Stereotyping

“The whole idea of a stereotype is to simplify.” – Chinua Achebe
A racial stereotype is a depiction of an ethnicity or race based on tropes and clichés. Stereotypes are harmful because they reduce the complexity of real people and erase individuality, agency and power. They can permeate our shared culture and feed into unconscious biases.
Stereotyping can include ‘blackface’, ‘brownface’ and ‘yellowface’, where actors or dancers change the colour of their skin or their appearance to portray a person from a different race, or affect stylised (often racist) mannerisms or accents.
Often the aim is to evoke a whole race, rather than a particular character, and racial stereotyping can work to trap real individuals within the confines of a white construction of their race.
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