Reel Green™ Vendor, Cool Air Rentals, is the largest independent fleet of portable air conditioning units in Western Canada, focusing on bringing efficient and hassle-free solutions to all customers. Founded back in 1995, Cool Air Rentals provides services for...
Telefilm Makes Sustainability Plans Mandatory
Films selected for funding under Telefilm Canada’s production support programs will now be required to submit a sustainability plan before the start of principal photography. The requirement was announced in an industry advisory by the Crown corporation on Tuesday...
Canadian Academy introduces Sustainable Production Award for 2024 Canadian Screen Awards
On April 11th 2023, the Academy of Canadian Cinema & Television and CBC announced the introduction of the Sustainable Production Award, which is designed to recognize a production that has shown excellence in sustainable production and has had a measurable...
Reel Green™ Vendor Spotlight: The Earth Group
Reel Green™ Vendor, The Earth Group, is a social enterprise and B Corp that exists to provide school meals to children globally, while minimizing their impact on the planet wherever possible. They have provided over 3 million school meals globally and have 1500...
Why Diversity is Critical to Media and Entertainment – and How to Achieve it
Diversity, equity and inclusion (DE&I) has recently become one of the most trending topics in the media and entertainment industry. But embracing diversity isn’t only about doing the right thing. Analysis shows that ethics and profits are two sides of the same coin. There’s financial logic to making sure that content–and those who create it–are authentically and inclusively representative of today’s society.
For example, movies that lack authentic and inclusive representation underperform by around 20% of their budget at the opening weekend box office. In advertising, 64% of consumers in a Google survey said that they had considered buying or had made a purchase after seeing an ad that they considered diverse or inclusive. Similarly, other sectors have sizable untapped opportunities from increased diversity and inclusion.
A new report from the World Economic Forum, in collaboration with Accenture, “Reflecting Society: The State of Diverse Representation in Media and Entertainment” shows where the industry is making progress and what more needs to be done. The scope of this wide-ranging report, the first to look across industry sectors and identities, is international although it is worth noting that much of the existing research and data available today comes out of the US.
By better addressing these underrepresented consumers, media businesses should be able to open new markets.
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