Amplify BC

On April 13, 2021, the B.C. government announced a renewed investment for Amplify BC to support the recovery and growth of B.C.’s music industry.

People and companies in B.C.’s music industry can plan for the future with $22.5 million dedicated to the sector over the next three years. Creative BC will continue to adapt Amplify BC’s programs each year to meet the changing needs of the music industry as part of B.C.’s economic recovery. Read the full press release

Amplify BC programs will deliver funding through four streams serving B.C. artists, live music presenters, music companies and the development of the music industry. 

The B.C. government established Amplify BC in 2018 and continues to launch programs each year after extensive consultations with the music industry. Creative BC also has established partnerships with Music BC and the First Peoples’ Cultural Council to support the development of B.C.’s music industry.  

Read the Amplify BC 2018-2019 Impact Report From Idea to Implementation to learn about the impacts of this provincial investment. 

Amplify BC 2021-22 programs and funding deadlines will be announced in summer 2021. Subscribe to Creative BC's Music Industry Newsletter for announcements regarding future program launches, eligibility criteria and application deadlines. 

  • Amplify BC 2021-22 programs are listed below, with program launch dates and deadlines. 


    This program supports the development of B.C.’s music ecosystem, funding projects that support training, skills development, export activities, business development, research and up-and-coming talent.  


    This intake provides operational support for venues, festivals and concert presenters affected by the COVID-19 pandemic, to assist with recovery and restart.  

    • Opens August 11, 2021 | Deadline September 15, 2021  

    3. RECORD IN BC 

    This program attracts out-of-province artists to record at B.C. studios and with B.C. producers. In 2021-22, this program will be open to artists based in Canada, and does not support international applicants. 

    • Opens August 11, 2021 | Rolling intake until November 30, 2021 or until funds are no longer available 


    This program supports the careers of emerging and established artists in B.C., funding sound recordings, music videos and marketing initiatives. 

    • Opens September 1, 2021 | Deadline October 13, 2021 


    This intake provides operational support for music companies affected by the COVID-19 pandemic, to assist with recovery and restart.  

    • Opens September 15, 2021 | Deadline October 20, 2021 


    This program supports B.C.-based live music events, creating engagement opportunities for audiences and artists, and enhancing music tourism throughout B.C. Live music presenters can apply for live music presentation and business development activities.  

    • Opens November 3, 2021 | Deadline December 15, 2021  


    This program supports the sustainability, growth and capacity of B.C.’s music companies. Music companies can apply for business development activities.  

    • Opens December 8, 2021 | January 26, 2022  

    Sign up for Creative BC's Music Industry Newsletter to receive updates on future program launches and funding deadlines.  


  • Sign-up for GRANT coaching sessions

    One-hour grant coaching sessions are available for new and previously unsuccessful applicants from underrepresented groups and regions of BC. Grant coaches can provide feedback on your applications for Amplify BC programs. 

    This includes artists and companies from and serving the following groups:  

    • Indigenous peoples
    • Black community 
    • People of Colour
    • Deaf and Disability community, and those who live with chronic illness or are neurodiverse
    • LGBTQ2IA+ and gender diverse

    This also includes people from underrepresented regions of BC: 

    • Cariboo
    • Kootenay
    • Nechako
    • North Coast
    • Northeast
    • Thompson / Okanagan
    • Vancouver Island and Coast (excluding the Capital Regional District / City of Victoria)



    1. Sign up for grant coaching session by following the links below.

    2. Read the guidelines and start writing your grant application before your appointment, and come with specific questions. Share your saved application link or application materials with your grant coach, to receive feedback on your draft. 

    3. You are limited to ONE grant coaching session. Please do not sign up for multiple sessions with multiple coaches. 



    The Career Development program supports the careers of BC artists. This program funds sound recording, marketing initiatives, music videos, as well as out-of-province and international artists that come to BC to record.

    The Music Company Development program supports the sustainability, growth and capacity of BC-based music companies through investing in business development activities. In 2020-21, this program was redesigned to provide one-time operational support for companies affected by COVID-19. 

    The Music Industry Initiatives program supports the development of BC’s music industry, funding projects that support training, skills development, export activities, business development, research and up-and-coming talent. 

    The Innovation program supports projects that address the needs of BC's music industry in response to the pandemic.  

  • The First Peoples' Cultural Council (FPCC) is a First Nations-run Crown Corporation with a mandate to support the revitalization of Indigenous languages, arts, culture and heritage in British Columbia. 

    In partnership with Creative BC, FPCC developed the Indigenous Music Initiative, with a focus on increasing opportunities for Indigenous music industry professionals to participate in, and further influence, BC’s music industry through knowledge transfer, skill development and the creation of new business opportunities. 

    Three new grant streams were created: 

    The First Peoples' Cultural Council also launched: 

    • The Indigenous Music Retreat, providing emerging and established artists with the opportunity to strengthen artistic and business skills through workshops and mentorship. The next retreat will be held in April 2020. Applications will open in January. 
    • Indigifest, a one-day festival in Victoria, BC, held on August 24, 2019, featuring two live music stages showcasing acclaimed Indigenous performers from B.C.  The festival includes workshops sharing traditional and contemporary art forms through interactive music, arts and culture sessions. 

    If you have any additional questions, please contact:

    Sarah Pocklington | Arts Program Manager
    Phone: +1 250 652 5952 ext 211
  • Music BC is a not for profit association serving the for profit and non-profit music industry through active advocacy for funding, policy, red tape reduction, tax credits and creator’s rights. The organization also advocates at international trade missions to promote business and creative opportunities.

    Creative BC supports the following Music BC programs and initiatives: 

    If you have any additional questions, please contact:

    Music BC
    Phone: +1 604 873 1914

  • SoundON is a province-wide campaign and resilience fund to help bring British Columbia’s music community back together and provide desperately needed support to those connected to the sector - artists, presenters, production staff and venues. The first project of its kind in Canada, it is the ultimate in community and collaboration as it brings together industry members from across the province with one common goal – to bring the province’s vibrant music industry back to life. 

    SoundON will fund and stream uniquely curated content through the lens of festivals and presenters. With the help of public funding, corporate sponsors, and individual donors, SoundON aims to put economic flow back into the industry. This will allow people to return to work as soon as possible – while sparking hope for those affected by the pandemic.

    SoundON is primarily made possible through an investment of over $500,000 from Amplify BC, through the Province of British Columbia and Creative BC, with additional support provided by corporate sponsors and the private sector.

    For more information on the project and to apply to be a presenter, please visit: Please reach out to SoundON staff with any questions, or if you need further clarification on the application at