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About Reel Green™

Reel Green™


Telefilm Makes Sustainability Plans Mandatory

Films selected for funding under Telefilm Canada’s production support programs will now be required to submit a sustainability plan before the start of principal photography. The requirement was announced in an industry advisory by the Crown corporation on Tuesday...

Canada’s Motion Picture Climate Action Catalyst

Sustainable production efforts in British Columbia were formalized 10 years ago through the Reel Green initiative, a resource centre with a collection of best practices to help productions reduce their environmental impacts and improve their overall environmental footprint.

The Reel Green™ initiative is a mainstay at Creative BC and we are looking ahead to the next decade and how we can empower and inspire productions to innovate and implement sustainable production practices, and industry stakeholders to collectively support this effort.  We are prioritizing education, engagement, communications, and resources as we develop a platform for the reduction of environmental impacts and stakeholder engagement at the local level to set an example for other jurisdictions globally.

Our Vision

A sustainable and thriving industry with a positive and healthy relationship with our environment and society.

Our Mission

To enable the evolution and implementation of sustainable practices in the motion picture industry to contribute to the betterment of the world.

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Through its operating principals, Reel Green™ promotes an ambitious, non-political vision for sustainable production based on sound scientific understanding, policy and reasonable business for the benefit of the motion picture industry and the international community.

Reel Green™ prioritizes strategic activity, investing all funding in program development and delivery while working with organizations committed to delivery on these terms. Reel Green™ seeks to do this efficiently and with the broadest representation of industry stakeholders as possible.

Reel Green™ is governed by an Advisory Committee made of industry stakeholders who are recognized above as industry contributors. This committee works hand in hand with Creative BC to realize the goals and objectives of the Strategic Plan. The committee meets regularly to monitor the progress of the Reel Green™ program, offer valuable insights and resources, and participate in program objectives.

Provincial Partners

Alberta Film Commission
Bureau du Cinéma et de la Télévision du Québec/Quebec Film and Television Council
Calgary Economic Development
Manitoba Film and Music
Newfoundland and Labrador Film Development Corporation (NLFDC)
Ontario Creates
Screen Nova Scotia

Advisory Committee

Amazon Studios Canada
Association of Canadian Film Craftspeople Local 2020 Unifor (ACFC West)
Bridge Studios
Canadian Media Producers Association-BC Producers Branch
Eagle Creek Studios
Earth Angel
EP Canada – Entertainment Partners Canada
ICG 669
Martini Film Studios
MBS Equipment Company (MBSE)
MPA Canada
Motion Picture Production Industry Association (MPPIA)
NBC Universal
North Shore Studios
Sim International
Sony Pictures Entertainment
Sunbelt Rentals
Teamsters Local 155
Union of British Columbia Performers (UBCP/ACTRA)
Vancouver Film Studios
William F. White International Inc.

A Greener Return during COVID-19

We can stay healthy and be green at the same time. Read more about how we can prioritize sustainability while following the recommended COVID-19 Protocols.

Read A Greener Return during COVID-19


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