Sustainable production efforts in British Columbia were formalized 10 years ago through the Reel Green initiative, a resource centre with a collection of best practices to help productions reduce their environmental impacts and improve their overall environmental footprint.
The Reel Green™ initiative is a mainstay at Creative BC and we are looking ahead to the next decade and how we can empower and inspire productions to innovate and implement sustainable production practices, and industry stakeholders to collectively support this effort. We are prioritizing education, engagement, communications, and resources as we develop a platform for the reduction of environmental impacts and stakeholder engagement at the local level to set an example for other jurisdictions globally.
A sustainable and thriving industry with a positive and healthy relationship with our environment and society.
To enable the evolution and implementation of sustainable practices in the motion picture industry to contribute to the betterment of the world.
Reel Green Industry contributors
Programming for and strategic direction of the Reel Green Initiative is made possible by industry contributors:
Through its operating principals, Reel Green promotes an ambitious, non-political vision for sustainable production based on sound scientific understanding, policy and reasonable business for the benefit of the motion picture industry and the international community.
Reel Green prioritizes strategic activity, investing all funding in program development and delivery while working with organizations committed to delivery on these terms. Reel Green seeks to do this efficiently and with the broadest representation of industry stakeholders as possible.
Reel Green is governed by an Advisory Committee made of industry stakeholders who are recognized above as industry contributors. This committee works hand in hand with Creative BC to realize the goals and objectives of the Strategic Plan. The committee meets regularly to monitor the progress of the Reel Green program, offer valuable insights and resources, and participate in program objectives.
Discover resources to help you plan for, communicate, and implement sustainable production practices by department, from material reuse to food donations, view the resources to make the most of environmental sustainability practices on set.
We can stay healthy and be green at the same time. Read more about how we can prioritize sustainability while following the recommended COVID-19 Protocols.
Derived from one of the motion picture industry's leading carbon calculators, albert, Reel Green™ has adapted a carbon calculator for British Columbia, for free, for productions in B.C. to use.
Calculating the carbon footprint of your production is an important step in understanding the impact of film production. Having consistent data and metrics from the industry can help organizations like Reel Green understand priority areas for sustainable practices as well as help productions understand and measure their carbon impact.
Additionally, with more available data points we can also derive economic benefits of going green on production!
Watch a video overview of how the calculator works.
Contact reelgreen (at) creativebc.com to schedule free training for your production!
B.C.’s film industry has raised $165,000 to support ecological conservation and enhancement projects in seven Metro Vancouver regional parks.
The inaugural REEL Earth Day Challenge encouraged crews, productions, suppliers, vendors and other industry stakeholders to compete against each other to raise money during the 10 business days leading up to Earth Day 2021.
The challenge was the result of collaboration between Creative BC’s sustainable motion picture initiative Reel Green, industry partners and stakeholders, and the Pacific Parklands Foundation.
Regional parks have been the backdrop for many film productions over the years, hosting 49 productions with the equivalent of 360 film activity days in 2019.
Fifteen teams participated in the challenge, with The Scriptures (Warner Brothers) coming out on top by raising $51,676. They were followed by Big Sky (A&E/ABC) at $22,518, and The Imperfects (Nomadic) at $21,840. More than 400 donors contributed to the challenge.