Home 5 About 5 Logos + Brand

Logos + Brand

Knowledge Hub

Discover industry contacts, Creative BC grant recipients, productions shooting in B.C., competitive research, and more.

View resources and guidelines below to understand proper use of the Creative BC logo and brand assets for digital and print applications.

All artwork using the Creative BC / Province of British Columbia mark (logo) must be submitted online for third-party use approval by the Province of British Columbia.

1. Please complete the third-party Logo Use Approval Form below to send your materials for approval by the Province of British Columbia.

2. In your own marketing timelines, ensure you accommodate the two to five business day approval turnaround by the Province’s graphic approvals and communications staff.

All funding program recipients must acknowledge government funding per program and sponsorship guidelines, and should reflect the joint logo of Creative BC and the Province of British Columbia.

All eligible productions for Film Incentive BC and accredited productions under Production Services Tax Credit program are requested to acknowledge the participation of the Province of British Columbia and reflect the joint logo of Creative BC and the Province of British Columbia on screen.

Click here to complete the third-party Logo Use Approval Form

Please ensure you have read all guidelines and policies before submitting your artwork for third-party use approval.

Visual Tip Guide

Best practices and guidelines for use of the Creative BC | Province of British Columbia joint logo

Policies + Guidelines

This policy explains how you may use Creative BC’s logos, trademarks and other brand assets, as well as how you may reference Creative BC and our programs and services in text and pictures. If you wish to use any brand asset in a manner not provided for or authorized by this policy, please submit a request to brand (at) creativebc.com.

This policy is subject to revision without notice by Creative BC at any time.

Policies + Approval Process


Policy Overview

It is a requirement that any individual or entity receiving funding from Creative BC, and thereby the Province of British Columbia, recognize the support in all promotional materials with the joint logos available on this page.

Your use must not mislead anyone as to our sponsorship of, affiliation with, or endorsement of your company or your products or services.

Joint Logo Visibility
Prominent recognition of Creative BC funding is required by all sponsored or funded individuals and entities, including the full joint Creative BC/Provincial Government logo (BC Mark). Examples include, but are not limited to: news releases, websites, print publications, promotional banners and advertising materials (both physical and digital), videos, CD artwork, brochures, pamphlets, posters, banners, event slideshows, or activities where display materials are used.

Linking back to Creative BC
Creative BC’s brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.

Screenshots
If your screenshots of Creative BC’s websites contain the personal information of third parties, you need to get the written consent of the relevant third parties before publication is permitted.

You may not display ad copy on screenshots of our websites.

 

Use of our Logo

All applications of the joint logos must be submitted for approval to Creative BC and their partner through the Third Party Use online webform.

  • All funding recipients and motion picture tax credit recipients are to obtain approval of the Creative BC | Province of British Columbia joint logo
  • Interactive Fund recipients are to obtain approval of the Creative BC | British Columbia | BC Arts Council joint logo

Creative BC’s brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.creativebc.com.

 

Timeline

Approval of your submission will take between 2 and 5 business days and we aim to be prompt to respond. Inquiries as to the status of your submission may be sent to brand@creativebc.com

 

Trademarks

Please display any affiliated Trademarks, such as our World of Looks™ name, with an accompanying symbol.

Creative BC’s trademarks such as Creative BC, CrBC, the British Columbia Creative Industry Catalyst tagline, Reel Green™, World of Looks™, Creative Pathways™, CIERA™, CIERA™ | Creative Industries Economic Results Assessment, and any logo versions of those marks are owned by Creative BC.

 

Guidelines + Tips

The following two-page guideline will help you understand the applications requirements for the joint logo.

Download the usage guidelines + tips

 

Formats 

All versions of the Creative BC/Province of British Columbia joint logos are available in PNG and EPS formats. The EPS versions should be used for all print versions including digital and offset printing. The PNG version of our logo should be used for web and digital applications.

Graphics Criteria 

  • To ensure high quality, do not cut and paste graphics, instead, insert graphic files of the appropriate file format directly into your materials.
  • The proportion (height-to-width ratio) must never be changed when reducing or enlarging a logo.
  • When only one colour is available for use, the solid-colour version is provided in both positive and reverse.

Individuals must follow the guidelines above when choosing the appropriate format for a light or dark background.

Where the B.C. mark appears against a detailed background, such as a photograph, users are required to ensure that the detail and tonal value of the background permit the mark to remain legible and prominent.

Colours and hues that conflict with the values and hues of the B.C. Mark’s colours are to be avoided.

 

On-Screen Credits – Production Services Tax Credit (PSTC) Recipients

All accredited PSTC productions are requested to include the following in the on-screen credits:

1. Acknowledgement
With the participation of the Province of British Columbia
Production Services Tax Credit

2. Creative BC / BC Government logo
Download below

3. If you received funding from both a Creative BC granting program and PSTC, use the following language to acknowledge both.
Developed with the participation of Creative BC and the Province of British Columbia Production Services Tax Credit.

On-Screen Credits – Film Incentive BC (FIBC) Recipients

All eligible FIBC productions are requested to include the following in the on-screen credits:

1. Acknowledgement
With the participation of the Province of British Columbia
Film Incentive BC

2. Creative BC / BC Government logo
Download below

3. If you received funding from both a Creative BC granting program and PSTC, use the following language to acknowledge both.
Developed with the participation of Creative BC and the Province of British Columbia Film Incentive BC.

Amplify BC Recipients

Use the resources on this page to use Creative BC and the Province of British Columbia’s brand assets appropriately when acknowledging support for your projects.

All projects funded by Creative BC must acknowledge Creative BC and the contribution made by the Province of British Columbia using the joint logo provided.

Download JPG and EPS files below once you have completed reading through the guidelines and submission approval process. Assets on dark or black backgrounds must use the white reverse logo.

CDs, vinyl, and video – Please note that it’s important the funder’s logo be legible and that the “Very small reproduction version” only be used in circumstances where space is limited by the overall size of the physical asset. When there is any doubt, please be as generous as possible in sizing the logo in order to avoid delays or incremental costs due to returned artwork revisions.

 

Submission of Proofs for Approval

Artwork must be submitted for approval. Turnaround is 2 – 5 business days and we will work to make it as fast as possible! Once you have read through our guidelines and tips, submit your proofs through the online Third Party Use form.

 

Copy and Social Media

  1. About Creative BC: View our boilerplate copy below if you need an overview of our services.
  2. Social Tags: For social media mentions please tag @creativebcs on Twitter, Facebook, LinkedIn, and Instagram.
  3. Acknowledgement Text: When you mention Creative BC and the Province of BC, please use the following language: Supported by Creative BC and the Province of British Columbia
  4. Creative BC Name: For public acknowledgement, the full name Creative BC should be used

Logo Downloads

By downloading our logos, you are acknowledging that you have read all policies, guidelines, and criteria for using the Creative BC brand assets.

Click to download Creative BC | Province of British Columbia Joint Logos

For funding program and motion picture tax credit recipients

Click to download Creative BC | BC Arts Council Joint Logos

For Interactive Fund recipients, or if you received funding from Creative BC and BC Arts Council

Media Information

Boilerplate Copy

Cut and paste the text below into your document as required.

About Creative BC
Creative BC is an independent society created and supported by the Province to sustain and help grow British Columbia’s creative industries: motion picture, interactive and digital media, music and sound recording, and magazine and book publishing. The organization delivers a wide range of programs and services with a mandate to expand B.C.’s creative economy. These activities include: administration of the provincial government’s motion picture tax credit programs; delivery of program funding and export marketing support for the sector; and provincial film commission services. Combined, these activities serve to attract inward investment and market B.C. as a partner and destination of choice for domestic and international content creation. The agency acts as an industry catalyst and ambassador to help B.C.’s creative sector reach its economic, social, environmental, and creative potential both at home and globally.

Last updated June 2022

Programs + Services
  • Motion Picture Tax Credits
  • Provincial Film Commission
  • Funding Programs
  • Sector-wide Services
Who are Creative BC's clients?

Creative BC’s clients span across the creative sector (book publishing, interactive + digital media, magazine publishing, motion picture, and music + sound recording) including the companies, industry stakeholders, associations, the province’s creative workforce itself, and the policymakers relevant to the creative industries.

Creative BC strives to sustain and elevate the creative industries in British Columbia through collaboration and deepening of these key relationships.

Read our Strategic Plan 

Location + Contact

Address
7 West 6th Avenue, Vancouver, BC, V5Y 1K2

Hours
9am – 5pm PT, Monday – Friday

Main Office Line
+1 604-736-7997

Email Contacts
Brand and Logo Guidelines: brand@creativebc.com
Media Inquiries: media@creativebc.com
General Inquiries: info@creativebc.com

Contact us

For questions and clarifications about our process, email brand (at) creativebc.com.