Career Development

The Career Development program supports the careers of emerging and established artists in B.C., funding sound recordings, music videos and marketing initiatives

  • Opens: September 1, 2021 | Deadline: Wednesday, October 13, 2021 at 11:59 PM PDT

    Program results are expected for mid-January 2022. Notifications will be sent by email to all applicants at that time.

  • Read the Career Development guidelines to confirm eligibility. Complete your budget using the template below and upload all your documents through the online application form.

    Program Materials:


    This program is now closed

  • Applications for Emerging and Established B.C. artists will be evaluated by Creative BC staff and panel of industry professionals representing a variety of genres, industry backgrounds, regions and demographics.

    Applications will be scored according to the priorities of the program, the economic impact of the project, and the applicant's capacity to deliver the project.


    One-hour grant coaching sessions are available for new and previously unsuccessful applicants from underrepresented groups and regions of BC. Grant coaches can provide feedback on your applications for Amplify BC programs. 

    This includes artists and companies from and serving the following groups:  

    • Indigenous peoples
    • Black community 
    • People of Colour
    • Deaf and Disability community, and those who live with chronic illness or are neurodiverse
    • LGBTQ2IA+ and gender diverse

    This also includes people from underrepresented regions of BC: 

    • Cariboo
    • Kootenay
    • Nechako
    • North Coast
    • Northeast
    • Thompson / Okanagan
    • Vancouver Island and Coast (excluding the Capital Regional District / City of Victoria)


    1. Sign up for grant coaching session by choosing a coach below.  

    2. Read the guidelines and start writing your grant application before your appointment, and come with specific questions. Share your saved application link or application materials with your grant coach, to receive feedback on your draft. 

    3. You are limited to ONE grant coaching session. Please do not sign up for multiple sessions with multiple coaches. 


    Ginalina is a Vancouver-based musician with experience in songwriting, recording, producing, marketing, and touring (nationally and internationally).   She has four family folk albums, inspired by the west coast beauty and her four children, which have been recognized with two Juno nominations, three Canadian Folk Music Award nominations, and one Western Canadian Music Award.  

    Ginalina has written over 25 grant applications and, in recent years, has been funded by the Canada Council for the Arts, Creative BC, and FACTOR Canada.  She is excited to use her experience to help emerging (and established) artists along their grant writing processes so that their music careers can develop and expand. 

    Languages: English, French, Mandarin, and limited Taiwanese and Cantonese.  

    Programs coaching: Career Development


    Hussein “DJ A-SLAM” Alidina is a Juno-nominated DJ, Artist and Producer based in Vancouver and Surrey. His music centers around Hip-Hop and R&B, but also includes Top 40, EDM, and South Asian Influences. His Juno nomination was for Best Indigenous Album on a project he co-produced for Sto:lo Nation R&B singer, Inez, called Sing Soul Girl, which also won several Western Canadian Music Awards. The song A-SLAM produced for Vancouver-based pop artist Elise Estrada was supported by the province of BC through Creative BC, and charted in the top 50 on Adult Contemporary Radio, and was featured on Stingray’s hit list alongside Calvin Harris and DJ Khaled. A-SLAM most recent single “Home”, a song about the life and death of Maple Batalia, was funded by the city of Vancouver and Creative BC. Photo by Ian Sebastian Photography.

    Programs coaching: Career Development

    Khari Wendell McClelland is a diversely talented and ever-evolving artist. Originally from Detroit, Khari has become a darling on the Canadian music scene with reviewers lauding his performances as a clever mix of soul and gospel. Khari’s songwriting crosses genres and generations, joyfully invoking the spirit of his ancestors who straddled the US-Canadian border in efforts to escape slavery and discrimination.  His music draws from this rich history, integrating the rhythms and folklore of early African-Americans with contemporary sounds and stories of struggle. 

    Programs coaching: Career Development


    Nimkish Younging is an Artist, Songwriter, and an Artistic Producer that works on the shared traditional territories of Squamish, Tsleil-Waututh and Musqueam First Nations (AKA Vancouver). She released her first album Heartbreak On The Coast in August 2019. The album has since received play on CBC Reclaimed and charted #9 on CiTR's top 100 albums of the year. Nimkish currently works for Full Circle: First Nations Performance as one of two Artistic Producers who work to curate year-round music programming and workshops. This work includes Full Circle's annual multi-disciplinary arts festival The Talking Stick Festival which takes place the last 2 weeks of February in Vancouver. Nimkish has written various grant applications and has successfully received funding from First People’s Cultural Council and Creative BC’s Amplify BC program. She has worked closely with Indigenous artists throughout the past few years in her community and is happy to offer guidance to anyone who would like to apply to the Amplify BC’s Career Development program.
    Programs coaching: Career Development
    Emotional, heartfelt and eclectic: Norine Braun in 3 words. A Vancouver based singer-songwriter with 12 albums of original songs released independently. Norine Braun is an award winning artist including: a 2018 Western Canadian Music Award Nomination, Banff Centre For the Arts Musician in Residence, Canada Council For the Arts Awards, CreativeBC Amplify Grants, First Peoples Cultural Council Awards, BC Arts Council Grant, Los Angeles Independent Music Award, Artists For Literacy International Songwriting Competition Winner) who has a slew of festival appearances under her belt. Her music blinks an eye to the past, while firmly looking forward, blending timeless elements such as blues, rock, folk and soul, presenting them to the audience with a freshness and balance that are in tune with today's sounds. Norine's eclectic approach to songwriting and her prowess as a heartfelt performer are the fundaments of her solid reputation within her local scene, and beyond. Norine is of mixed ancestry Metis and Ukrainian and self identifies as Two-Spirit.
    Programs coaching: Career Development

    Rae Spoon is a trans, nonbinary, disabled musician and producer based on T’sou-ke Nation Territory in Sooke. They have been releasing albums and touring internationally for over twenty years. They have been nominated twice for the Polaris Prize. Rae runs Coax Records, an independent record label that attempts to make space for underrepresented artists. Since 2015 they have released fourty-seven albums. Rae has mentored artists through grant-writing and music releases.

    Programs coaching: Career Development


    Sage McBride lives in Fernie BC where she is a member and managing partner in the alternative folk rock band Shred Kelly. She is the grant writer for the group and has experience writing successful grant applications for Amplify BC, FACTOR, Music BC and Radio Starmaker. She is passionate about collaboration and excited to be a grant coach for the Kootenay Region.

  • Final reports for 20/21 recipients have been extended and will be accepted on an ongoing basis through October 1, 2021. Questions about Career Development final reports can be sent to Gina Loes at

    This grant covers 75% of your final eligible expenses, up to the grant amount. To calculate the minimum spend required to receive the full grant offered, multiply the grant offer by 100 and divide by 75.

    Creative BC has provided additional flexibility to Amplify 19/20 recipients due to COVID-19. 

    Please review Creative BC's Grants and Cancellation Policy and FAQ for Music & Sound Recording Recipients to learn how your project will be impacted. 

    The last day for 19/20 recipients to submit their completed final report is  September 1, 2021.

    The last day for 19/20 recipients to submit their completed final report is September 1, 2021.

  • A directory of BC music recording businesses and studios


    Coming soon!

  • If you have questions or need assistance, please contact:

    Gina Loes | Program Analyst, Music
    Schedule an Appointment:
    Phone: +1 604 730 2253