Music Industry Initiatives

The Music Industry Initiatives program supports initiatives that grow and develop British Columbia’s music ecosystem.

Successful projects will build the capacity of BC’s music industry through training, knowledge sharing, collaboration and creating new business opportunities. Companies, not-for-profit organizations, individuals and collectives in Canada are able to apply. 

  • Applications will be accepted and evaluated on a rolling basis starting August 4, 2021, until March 1, 2022, or until funds are no longer available. 

  • Read the Music Industry Initiatives guidelines before submitting an application: 

    Submit a one-page project summary to describe your project idea, using the template and online form below. First time applications are encouraged to contract Brenda Grunau to discuss their idea before submitting. 

    Creative BC will respond within three weeks. Projects that meet the goals of this funding program will be invited to submit a full application to the Music Industry Initiatives Program and given the link to the online application form. Applicants may be given feedback related to gaps, questions, and concerns to address in their application.

  • Applications will be scored by Creative BC staff according to the priorities of the program and the applicant’s capacity to deliver the project. Evaluation is competitive and comparative, based on the applications submitted and funding available. Results will be available 4-6 weeks after full applications are submitted. 

    Please refer to the scoring sheet below to view the weighting of the categories. 


    One-hour grant coaching sessions are available for new and previously unsuccessful applicants from underrepresented groups and regions of BC. Grant coaches can provide feedback on your applications for Amplify BC programs. 

    This includes artists and companies from and serving the following groups:  

    • Indigenous peoples
    • Black community 
    • People of Colour
    • Deaf and Disability community, and those who live with chronic illness or are neurodiverse
    • LGBTQ2IA+ and gender diverse

    This also includes people from underrepresented regions of BC: 

    • Cariboo
    • Kootenay
    • Nechako
    • North Coast
    • Northeast
    • Thompson / Okanagan
    • Vancouver Island and Coast (excluding the Capital Regional District / City of Victoria)


    1. Sign up for grant coaching session by choosing a coach below.  

    2. Read the guidelines and start writing your grant application before your appointment, and come with specific questions. Share your saved application link or application materials with your grant coach, to receive feedback on your draft. 

    3. You are limited to ONE grant coaching session. Please do not sign up for multiple sessions with multiple coaches. 


    Nancy Lee aka Which Nancy is a music curator, media artist, event organizer, artistic mentor, and music video director based in Vancouver. Nancy is a co-founder of electronic music and art collective Chapel Sound and CURRENT Symposium, an intersectional and multidisciplinary initiative featuring artistic and educational programming for women, nonbinary artists and artists of colour. Nancy works with artists and organizers in DIY and underground spaces, and genres spanning from rap, RnB, club, experimental electronic, ambient, bass, house and techno. Over the past few years, Nancy has received grants from CreativeBC, City of Vancouver, Canada Council for the Arts and BC Arts Council. She is keen to offer support for emerging artists, BIPOC and queer artists, artists from immigrant families, and artists whose first languages are not English. 
    Languages: English, Mandarin, and limited Cantonese
    @whichnancy / /
    Photo by May Troung 
    Programs Supported: Live Music, Music Industry Initiatives


    Deb Beaton-Smith founded Beat Music Management 17 years ago to provide management and leadership in the music industry. She is experienced with large and small scale events, conferences, award ceremonies, artist services and venue support. Her experience includes: current acting Executive Director BC Music Festival Collective; Creator & Project Manager BC Music Festival Economic and Socio-Cultural Survey; Director Rifflandia Gathering Music Conference; Sr. Project Manager Victoria's Canada 150; Director Artist Relations, Grants & Development for Rifflandia Festival; Host Chair and Co-Producer BreakOut West/Western Canadian Music Awards 2015.  Deb is experienced in both grant writing and adjudication for multiple music organizations including: Creative BC, Music BC, FACTOR, JUNO Awards, MusiCounts, Canadian Folk Music Awards, and the Western Canadian Music Awards. 

    Programs Supported: Live Music, Music Industry Initiatives


    The deadline for the completion of the 2021/22 Music Industry Initiatives final reports is December 1, 2022. 

  • If you have questions or need assistance, please contact:

    Mizzy Mejia | Program Coordinator, Music
    Phone: +1 236 455 0946