SoundON Brings British Columbians Together to Show Resilience and Celebrate the Power of Live Music
June 30, 2020
SoundON is a province-wide campaign and resilience fund to help bring British Columbia’s music community back together and provide desperately needed support to those connected to the sector - artists, presenters, production staff and venues.
The first project of its kind in Canada, it is the ultimate in community and collaboration as it brings together industry members from across the province with one common goal – to bring the province’s vibrant music industry back to life. 
 
“The COVID-19 pandemic has had a devastating impact on the once effervescent music industry in BC,” says Lindsay MacPherson, Executive Director at Music BC. “It is a pain that has been felt by so many, especially those working in arts and culture. A group of leaders from across the industry have come together to collaborate on a way to bring back life to the sector. We have everyone from city officials, promoters, presenters, venues, production, and artists working on the project. Our aim is to be highly collaborative, in an unprecedented way, to bring our beloved industry back.”
 
The music industry in BC was among the first sectors to be closed due to COVID and will be among the last to reopen, a scenario that is predicted to create devastating consequences for the industry. Without immediate action, more than 90% of Canadian independent music venues are anticipated to permanently close within the next six months. 
 
SoundON.ca will fund and stream uniquely curated content through the lens of festivals and presenters. With the help of public funding, corporate sponsors, and individual donors, SoundON aims to put economic flow back into the industry. This will allow people to return to work as soon as possible – while sparking hope for those affected by the pandemic. The website also provides music lovers worldwide a whole new way to discover music in BC. Amazing shows from across our province will be featured, all on one free website.
 
SoundON is produced by a volunteer collective from the music sector, who are passionate about making a difference. It is a fluid, multifaceted project that will be rolled out in several stages. The first stages, announcing today, invite presenters from across BC to apply to curate shows that will be streamed on SoundON.ca beginning July. 
 
An anticipated 100 shows will be produced to showcase the incredible diversity of British Columbia’s music community. While shows will be free to watch on SoundON.ca, donations will be encouraged to help fund the project through its ongoing phases. 
 
“This is a tale of resiliency and one we’re excited to share with British Columbia,” says Eduardo Ottoni, Producer of SoundON. “Music and gathering are at the heart of every vibrant culture, and something that gives joy to so many people. The pandemic has not only had a devastating economic impact, but an emotional one. Our aim is to be a beacon of resilience during the pandemic and beyond.”
 
SoundOn is presented in part with initial funding from Creative BC, the Province of British Columbia, several corporate sponsors, and private funders.

“The COVID-19 pandemic has had a devastating impact on the creative industries in B.C. and globally. As the provincial economic development organization for this sector, Creative BC commends Music BC and all of the leaders and volunteers of SoundOn, as we continue to collaborate in these difficult times to stabilize, support and sustain B.C.’s music industry. Through tangible initiatives and partnerships like SoundON, we’re rallying together to reignite B.C.’s music ecosystem.” – Prem Gill, CEO Creative BC  

“SoundON is the ultimate collaboration and is in so many people's best interest." - Erin Benjamin, President + CEO Canadian Live Music Association

“The open-minded and intersectional approach that SoundON is undertaking is innovative and inspiring - bridging public, private, and philanthropic stakeholders, building community and keeping the creative community afloat. At Side Door, we are beyond proud to have paid out nearly $250K to artists for their online shows since the pandemic started, and even more proud to witness the human connection our interactive online approach has provided to artists and audiences alike. We are thrilled to help SoundON fulfill their mission and keep art thriving during the pandemic.” – Dan Mangan – Co-founder Side Door + Musician

"Music brings us together in the most remarkable ways... it creates community, drives collaboration, and contributes immense economic benefit to the region. SoundON is a fundraising platform designed to get BC's Music Industry back to work and to help prepare us for recovery. Supporting this initiative will go a long way to ensuring our live music sector survives and thrives." - Catherine Runnals, Tourism Vancouver Board Member + President BrandLIVE

For more information on the project and to apply to be a presenter, please visit: SoundON.ca. Please reach out to SoundON staff with any questions, or if you need further clarification on the application at info@soundon.ca.

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