British Columbia is a global leader in content creation and production. The province’s creators and creative companies bring a perspective that is distinctively west coast Canadian to the world of storytelling across all forms of media – from television and theatre screen, to smart phone, game console, e-reader, streaming platform, and printed page.

B.C.’s creative industries and their respective membership associations are supported and united through Creative BC services. They showcase their combined capacity, talent, and strength under the #BCCreates banner, and are well-positioned to seize growing opportunity in an expanding international marketplace that is hungrier than ever for new stories.

Exponential growth in demand for creative products across an evolving suite of delivery platforms is a significant driver of B.C.’s creative economy. Use of mobile, increased streaming, and advancing digital technologies have transformed the industries, challenged business models, and offered new possibilities for content producers. Each of the industries has unique drivers and needs, but all of them must continue to be entrepreneurial as they create, innovate, adapt, and discover new ways to monetize their products.

Economic impacts of B.C.’s creative sector are tracked each year by bringing public datasets into our story. The bespoke measurement tool that delivers these insights was designed through Creative BC research. Named  the Creative Industries Economic Results Assessment (CIERA™), the new tool launched in 2021 to deliver consistent, comparable and reliable measurements for each industry and for the sector overall. Three indicators – GDP, Output and Jobs – are reported each year using a methodology based entirely on Statistics Canada public datasets.

Complimenting CIERA™ insights are real-time insights and reports generated by the industries. Together, these lenses form a more informed picture of the industries’ current state.

The Industries We Serve