On April 30, 2024, the Canadian Live Music Association (CLMA) announced the launch of Hear and Now: Understanding the Economic Power and Potential of Canada’s Live Music Industry. This offering marks the first-ever Economic Impact Assessment (EIA) of the live music...
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Altitunes Music Festival, Music Heals, Big White Ski Resort, and Kelowna Toyota unite in support of mental health with new music therapy program at Kelowna General Hospital
On March 3 – Music Therapy Day – Soul Sounds Music Therapy was announced. The pilot program will commence in May of this year at the McNair Psychiatric Unit at Kelowna General Hospital, with the goal of providing patients with access to a music therapist. At the McNair Unit, patients are offered services and support for needs such as mental health, adjustment to disability, addictions, stress, and/or marital issues.
Soul Sounds Music Therapy will use the clinical use of music to help an individual achieve therapeutic goals. In psychiatric care, these goals often include exploring self-expression safely, decreasing isolation and loneliness, increasing relaxation and inner strength, and addressing feelings of anxiety, stress, and/or fear.
Music Heals, Big White Ski Resort, Altitunes Music Festival, and Kelowna Toyota are collaborating to raise funding and awareness for this program. And now, they’re looking to B.C.’s broader music community for help in maximizing its impact.
You can support this initiative in two ways:
1. By attending Altitunes Music Festival at Big White on April 2, 2022. There is a goal of raising another $10,000.00 to support this program during this one-day Festival. Along with the satisfaction that comes from supporting this cause, it’s also an opportunity to reconnect with local music lovers, and discover new artists! Get your tickets here.
2. Donate directly to Music Heals’ Souls Sounds Music Therapy program in Kelowna via this link. All donations are tax-deductible.
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