Hill Strategies – one of Canada’s leading arts research and advocacy agencies – has recently released a 2022 whitepaper detailing Canadian audience perspectives on public engagement in arts events of all kinds throughout the COVID-19 pandemic.
Findings are detailed by region, and broken down by various demographics. The result is a unique lens into what audiences from all walks of life are thinking and feeling as the arts, culture, and heritage sectors continue to recover and adapt over two years into the pandemic.
Music, films, live events and festivals, and performing arts events are each discussed in this report. In it, you’ll learn more about Canadian arts audiences and their attitudes towards a return to live events, broken out by area of the country, arts discipline, and other factors.
The report also discusses ways in which Canadian artists, presenters, and organizations can simply and practically facilitate a safe and welcoming environment for audiences that encourages deeper engagement and connection.