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Justice, Equity, Decolonization, Diversity, Inclusion

About Creative BC

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Discover industry contacts, program recipients, productions shooting and more.


A global model for the film industry, with Prem Gill

Greater Vancouver Board of Trade President and CEO, Bridgitte Anderson, is joined by Creative BC CEO, Prem Gill, to discuss why 'Hollywood North' is a model for the global film industry, and the lessons other sectors can learn from their success. Listen to the podcast...

British Columbia at AFCI Week 2022

  British Columbia is Canada's largest, and North America's third-largest, full-service motion picture production hub. The industry is proud of its international reputation for collaboration and a proven track record of providing exceptional value. B.C. offers a...

Where we live and work

Creative BC’s offices are located on the traditional, unceded, ancestral territories of the Musqueam, Skwxwú7mesh, and Tsleil-Waututh Nations. We gratefully acknowledge the 203 First Nations and their Indigenous territories upon which those in British Columbia’s creative industries live and work.


Creative Equity Roadmap

B.C.’s motion picture industry is undertaking transformative action – both independently and collectively to achieve greater equity, diversity and inclusion. The Creative Equity Roadmap is designed as a central touchpoint to champion and unite the industry’s JEDDI work through shared foundations, a common language, and baseline resources.

Visit the Creative Equity Roadmap

A Resource for British Columbia’s Motion Picture Industry

Diversity, Inclusivity + Respectful Workplace

As investors in Canada’s creative industries, we are committed to supporting a healthy ecosystem that thrives in a culture of mutual respect, dignity and inclusivity that is free from any form of harassment.

Our Guiding Principles
  1. We continue to support the prevention and eradication of harassment, in any form, in our own organization and in the companies we support.

2. We encourage the industry to respond to harmful behaviour in a timely and meaningful way.

3. We believe that:

    • creating and maintaining an inclusive and respectful workplace is everyones responsibility
    • harassment cannot be tolerated
    • complainants and victims of harassment must be supported and protected
    • safe reporting mechanisms should be put in place to protect complainants and
    • victims awareness and education on the prevention of harassment are critical elements to ensuring safe and inclusive workplaces for everyone.

4. We expect all companies that work with, or seek funding from, our organizations to respect these principles, comply with relevant laws and implement policies and procedures for a harassment-free workplace.



Read the Code
Canadian Creative Industries Code of Conduct website dedicated to preventing and reducing harassment, discrimination, bullying and violence within Canada creative industries.

Worksafe BC Bullying + Harassment Toolkit
A prevention tool kit to help employers and workers understand legal duties, and how to address bullying and harassment in the workplace.

BC Human Rights Clinic
Understanding, legal assistance, education and mediation services for with respect to human rights.

Self-Identification Data Collection

Creative BC invites all applicants, clients, employees, board members and contractors to self-identify. Our purpose in collecting this information relates to improving equity, diversity and inclusion within our staff, our workforce, and more broadly, within the creative sector we serve. 

Self-Identification Data Collection in Support of Equity, Diversity, and Inclusion

Why we place a priority on consistency
Beginning in the summer of 2020, Creative BC now asks all funding program applicants (individuals as well as projects/initiatives) to voluntarily self-identify via a set of standardized questions to share information on gender, Indigenous identity and race, disability, and sexual orientation.

Creative BC has previously collected information on identity factors, however it was incomplete, sometimes was collected in different ways, and therefore lacked comparability. To address these concerns, and to measure our progress effectively, all programs are now using the same questions and categories of responses, which are closely aligned with the way similar data is collected by Statistics Canada.

The purpose of consistency and alignment is to harmonize with other data sources and to support comparability with provincial and national benchmarks, which will in turn facilitate our accountability.

Why self-identification data collection is important 

The collection of self-identification data is driven by our own commitment to support a broad spectrum of voices and to ensure that we bring stories forward from many for whom there have been historic barriers to access resources.

Our collection of this data is in alignment with our Mission Statement as an organization:

  • Creative BC serves to unite and champion the success of BC diverse and distinctive creative sector.
  • It is also in alignment with our commitment to diversity and inclusion.
  • Additionally, we are committed to taking a leadership role in this area and to ensuring that provincial and federal governments data collection and reporting connects with our own, so together we can advance B.C. and Canada toward a culture of true equity, diversity and inclusion.
  • A harmonized self-identification data collection process allows Creative BC to monitor the equity performance of its programs and design new measures that achieve greater equity, diversity and inclusion in the creative industries.

Creative BC will ask people to voluntarily self-identify based on or as:

  1. Gender 
  2. Indigenous person to Canada  
  4. Person living with one or more Disability  
  5. Racial and ethnocultural identity

Completing the self-identification form is required, however all questions offer a selection “Prefer not to respond.”



The self-identification information is collected, used, disclosed, retained and disposed of in accordance with the Privacy Act and B.C. Personal Information Protection Act the Access to Information Act. The information will be managed in accordance with provincial policies, directives and guidelines on information management and protection of personal information, and with Creative BC’s retention and disposition schedules.


Management of this information is the responsibility of Creative BC Privacy Officer and Director of Business Operations. Contact can be made at privacy@creativebc.com.


Choosing to self-identify or not will have no consequences for an application. In funding opportunities where Creative BC may offer special consideration for members of a designated equity group, applicants will be asked to provide their consent separately to use their self-identification information for that purpose.

Appropriate privacy notices will be provided and consent obtained when the voluntary self-identification information is collected.



About the questions 

  • These questions are a first step and they do not currently include all identities, however we have provided fields to share more information and we value learning more about what could be added in the future.
  • The questions, response options, and related definitions are primarily based on staying very close to material and terminology that is being used in the federal government so that questions are consistent, answers are consistent, and data can align for comparison.
  • Should the terminology used elsewhere change, specifically that used by Stats Canada, or if future consultations indicate a need for revisions, then Creative BC may also change the terminology or wording in the questionnaire. 

1. Why am I being asked to complete the self-identification questionnaire? 

The collection of self-identification data is a central piece of Creative BC commitment to equity, diversity and inclusion (EDI). This data provides information on the diversity of the population applying for and receiving Creative BC funds and those working with and for the organization. This information increases Creative BC’s capacity to monitor progress and to ensure EDI is achieved in our programs. We want to use it to recognize and remove barriers, and to design new measures to achieve greater EDI in the creative industries.

2. Who is required to complete the questionnaire? 

All applicants and co-applicants for funding, as well as employees and increasingly everyone that uses our services, are required to respond to self-identification questions regarding gender, race, disability, sexual orientation and also to inform the process. However, revealing personal information is not mandatory and all questions have an option of Prefer not to respond.

3. I am not comfortable responding to these questions. What should I do? 

If you do not want to self-identify, you have the option to choose “Prefer not to respond” for each question. You must select this option and save your responses in order for your questionnaire to be marked as complete. Doing so fulfills the mandatory completion of the questionnaire.

4. How will my information be stored? Who will see my information? Will peer reviewers be able to access this information? 

The self-identification information will be stored electronically in your Contact file within Creative BC Customer Relationship Management (CRM) platform. Access is limited to Creative BC staff on a need to know basis. Your Contact self-identification information is part of your application, and is accessible to, and shared with a selection of team and/or jury members in an identifiable form.

The information is collected, used, disclosed, retained and disposed of in accordance with the Privacy Act and the Freedom of Information and Protection of Privacy Act. Information will be managed in accordance with Creative BC retention and disposition schedules.

If you have further questions, please feel free to contact the appropriate Creative BC staff.

5. How do I fill in the questionnaire? How will I know that the questionnaire has been completed? 

After you apply to a Creative BC program, all key personnel associated with your application will receive an email to complete a Self-ID survey. Within that email, you’ll receive a URL to the survey, and a form number to use as a link back to your application. Once you answer all of the required questions, click on submit. An error message will display at the top of the page if you miss any required information.

6. Can I make changes to my questionnaire after it has been completed and submitted? 

No. Self-identification information cannot be changed. However, you may write the program analyst if you realize you have submitted incorrect information, and they can change your application if it has not already been reviewed.

7. Will my responses be tied to funding decisions in any way?

Yes. Our programs use weighted criteria by which special consideration for members of a designated equity group will be granted greater points in the evaluation process.


Program Delivery

Creative BC is committed to serving the creative industries and helping them to achieve their full economic and social potential. The following are the ways in which we seek to incorporate our JEDDI values (Justice, Equity, Diversity, Decolonization and Inclusion) into our program delivery: 

Removing Barriers

There are many characteristics based upon which systemic barriers and a historic lack of access to opportunity have been based. While Creative BC proactively considers all marginalized groups, it places priority on service for people who are: Indigenous, Black and People of Colour; LGBTQ2IA+ people; people with disabilities; and women. 

Targeted Programs

The first one on behalf of the Province is Reel Focus BC Equity + Emerging Development Program through the Domestic Motion Picture Fund, and previously, the City of Vancouver Vancouver Music Fund, administered by Creative BC

Weighted Criteria + Prioritization

Weighted criteria and prioritization in funding allocations.

Targeted Outreach + Support

Targeted outreach and support for applicants

    • Info sessions
    • Outreach Consultants
    • Grant Coaches
    • Staff support
Data Collection + Analysis

Data collection and analysisthrough the application process for evaluation of applications and evaluation of representation within our applicant and recipient pools

    • Voluntary self-identification by all applicants, including by individual and company (ownership/ principles)
    • Commitment to privacy
Industry Consultation

Industry consultation during program development, prioritizing diverse perspectives and the inclusion of underrepresented groups

Representation in Decision Making

Representation in decision making at various levels: board, staff, advisory committees, advisory panels, peer review 


Partnerships with other organizations

    • First Peoples Cultural Council delivers programs through Amplify BC for Indigenous peoples
    • Vancouver Music Fund, providing targeted funding for underrepresented groups

Communications and the sharing of stories about B.C. creators, ensuring the full breadth and diversity of our funding recipients is visible, so that all people see themselves in our creative industries

Staff Training

Staff training in:

    • Unconscious Bias
    • Indigenous Cultural Safety
    • Inclusive Leadership
    • JEDI Coaching through Elevate Inclusion Strategies on topics of anti-racism, white dominant culture, intersectionality, negative stereotypes and gender identity and more.
View Creative BC funding programs