With Hollywood striving to boost diversity and inclusion, opening the inclusion umbrella for America’s largest minority – the one-in-five Americans with a disability – is the right thing to do as well as economically smart given that the disability market is valued at more than $1 trillion. The success of films like Black Panther, Wonder Woman and Coco prove that diversity wins. According to Nielsen Research, consumers with disabilities represent a $1 billion market segment. When you include their families, friends and associates, that total expands to more than $1 trillion. Americans with disabilities represent the third largest market behind Baby Boomers and the mature market. 1.2 billion people on earth have a disability.
However, storytellers often make glaring, yet easy to avoid, errors when covering our community. The purpose of the toolkit is to help entertainment professionals who wish to ensure they are as inclusive of people with disabilities as possible. The creation of this toolkit would not have been possible without the financial support of California Endowment.
Want to learn more?
Watch a webinar on this topic: https://www.respectability.org/2018/03/15/webinar-hollywood-disability-inclusion-toolkit/. Also, view our PPT to learn more.