Reel Green™ Vendor, Cool Air Rentals, is the largest independent fleet of portable air conditioning units in Western Canada, focusing on bringing efficient and hassle-free solutions to all customers. Founded back in 1995, Cool Air Rentals provides services for...
Telefilm Makes Sustainability Plans Mandatory
Films selected for funding under Telefilm Canada’s production support programs will now be required to submit a sustainability plan before the start of principal photography. The requirement was announced in an industry advisory by the Crown corporation on Tuesday...
Canadian Academy introduces Sustainable Production Award for 2024 Canadian Screen Awards
On April 11th 2023, the Academy of Canadian Cinema & Television and CBC announced the introduction of the Sustainable Production Award, which is designed to recognize a production that has shown excellence in sustainable production and has had a measurable...
Reel Green™ Vendor Spotlight: The Earth Group
Reel Green™ Vendor, The Earth Group, is a social enterprise and B Corp that exists to provide school meals to children globally, while minimizing their impact on the planet wherever possible. They have provided over 3 million school meals globally and have 1500...
Unconscious biases, aka implicit biases, are defined as attitudes that affect our thoughts, decisions and actions, while remaining beyond our conscious awareness. It is suggested that unconscious biases affect everyone, and can lead to discriminatory behaviour, such as in hiring or commissioning decisions.
However, the idea of unconscious bias should be approached with caution. Unconscious bias training has become extremely popular in recent years, but studies have shown that this kind of training does not improve structural discrimination embedded in institutional, organisational or political systems. Unconscious bias has also been used to minimise responsibility for discrimination and excuse acts of racism. Ultimately the concept of unconscious bias is only effective as a tool to describe the limitations of those with power and privilege, the real change occurs when that power is distributed more equitably.
Cultural forces are believed to affect unconscious bias. Brain studies have indicated that people living in a society saturated with stereotypes will begin to make automatic associations between the stereotypes and reality.
Tools have been developed to help reveal unconscious biases. Tools like the Harvard Implicit Association Test, while critiqued, have attempted to provide a way to measure them.
Subscribe to our newsletter