A sustainable and thriving industry with a positive and healthy relationship with our environment and society.
To enable the evolution and implementation of sustainable practices in the motion picture industry to contribute to the betterment of the world.
Sustainable production efforts in British Columbia were formalized 10 years ago through the Reel Green initiative, a resource centre with a collection of best practices to help productions reduce their environmental impacts and improve their overall environmental footprint.
The Reel Green initiative is a mainstay at Creative BC and we are looking ahead to the next decade and how we can empower and inspire productions to innovate and implement sustainable production practices, and industry stakeholders to collectively support this effort. We are prioritizing education, engagement, communications, and resources as we develop a platform for the reduction of environmental impacts and stakeholder engagement at the local level to set an example for other jurisdictions globally.
Reel Green Industry contributors
Programming for and strategic direction of the Reel Green Initiative is made possible by industry contributors:
Through its operating principals, Reel Green promotes an ambitious, non-political vision for sustainable production based on sound scientific understanding, policy and reasonable business for the benefit of the motion picture industry and the international community.
Reel Green prioritizes strategic activity, investing all funding in program development and delivery while working with organizations committed to delivery on these terms. Reel Green seeks to do this efficiently and with the broadest representation of industry stakeholders as possible.
Reel Green is governed by an Advisory Committee made of industry stakeholders who are recognized above as industry contributors. This committee works hand in hand with Creative BC to realize the goals and objectives of the Strategic Plan. The committee meets regularly to monitor the progress of the Reel Green program, offer valuable insights and resources, and participate in program objectives.
Be Reel Green highlights Reel Green's mission and community building resources and presents the top ten tips for reducing a film production's environmental footprint. A free and essential resource for the BC film industry, with input from dozens of eco-minded cast and crew industry leaders.
Share this video with your networks, on social media, in your boardrooms, production meetings, and beyond!
Reel Green will be offering free carbon literacy courses to all industry members as part of our commitment to reducing environmental impact.
Reel Green's goal is to have every member of the industry take part in this course
Learn more on how you can take part in the upcoming courses and what discover what carbon literacy is all about.
Green Spark Group and Keep it Green Recycling are partnering to provide a service to store and reuse set materials that can then be donated to future productions, charities and film schools.
- Any reuseable items
- Reel Green Ambassadors are committed individuals who support the Reel Green mission.
The intention of the Reel Green program is to engage those in the motion picture industry as we work toward our mission to enable the evolution and implementation of sustainable practices. Sustainable production is a journey and we need committed individuals to help us work toward the Reel Green mission, mitigate negative environmental impacts on productions and advocate the importance of implementing sustainable production best practices to address the challenge of climate change.