Amplify BC

On June 1, 2020, the B.C. government announced a renewed investment of $7.5 million for Amplify BC to stabilize, support, and sustain B.C.’s music industry during the pandemic. The Province’s music fund, delivered by Creative BC, returns for its third year.

Amplify BC programs will deliver funding through four streams serving B.C. artists, live music presenters, music companies and the development of the music industry. 

The B.C. government established Amplify BC in 2018 and continues to launch programs each year after extensive consultations with the music industry. Creative BC also has established partnerships with Music BC and the First Peoples’ Cultural Council to support the development of B.C.’s music industry.  

Read the Amplify BC 2018-2019 Impact Report From Idea to Implementation to learn about the impacts of this provincial investment. 

Subscribe to Creative BC's Music Industry Newsletter for announcements regarding program launches, eligibility criteria and application deadlines. 


    This program supports BC-based live music events, creating engagement opportunities for audiences, artists and youth. In 2020/21, this program will provide one-time operational support  for venues, festivals and concert presenters affected by the COVID-19 pandemic in order to protect existing infrastructure and jobs.   

    Opens June 17, 2020 | Deadline July 28, 2020 

    2. innovation

    This program supports innovative projects, platforms and services that address the needs of BC’s music industry in response to the pandemic. This funding is delivered as part of support for music companies in BC’s music industry. 

    Opens June 30, 2020 | Closed September 30, 2020


    This program supports the sustainability, growth and capacity of BC’s music companies. In 20/21, this program will provide one-time operational support for music companies affected by the COVID-19 pandemic in order to protect existing infrastructure and jobs.

    Opens July 15, 2020 | Deadline August 26, 2020

    4. MUSIC industry Initiatives

    This program will support the development of BC’s music industry, funding projects that support training, skills development, export activities, business development, research and up-and-coming talent. 

    Opens July 15, 2020 | Closed January 31, 2021 


    This program will support the careers of emerging and established artists in BC, funding sound recordings, music videos and marketing initiatives.

    Opens September 2, 2020 | Deadline October 14, 2020

    Funding through Record in BC for out-of-province and international artists is on hold until further notice. 

    Subscribe to Creative BC's Music Industry Newsletter for announcements regarding program launches, eligibility criteria and application deadlines. 

  • Sign-up for GRANT coaching sessions

    One-hour grant coaching sessions are available for new and previously unsuccessful applicants from underrepresented groups and regions of BC. 

    This includes artists and companies from and serving the following groups:  

    • Indigenous peoples
    • Black community 
    • People of Colour
    • People with Disabilities
    • LGBTQ2S+

    This also includes people from underrepresented regions of BC: 

    • Caribou
    • Kootenay
    • Nechako
    • North Coast
    • Northeast
    • Thompson / Okanagan
    • Vancouver Island and Coast (excluding the Capitol Regional District / City of Victoria)

    To get the most out of your grant coaching session, please read the guidelines, start writing your grant application, and come with specific questions. Grant coaches are available to walk you through the process, answer questions, and provide feedback on your draft application, budget, project plan and video treatment. Schedule a session with one of our grant coaches below. Sessions should be scheduled 24 hours in advance.


    MEET our grant coaches 

    Robert Thomson is a musician, artistic producer, and performer of the Haida Nation based in Burnaby, BC. He is the band leader of soul-pop project Sister Says, a Canadian New Music Network board member, and an artistic producer at Full Circle: First Nations Performance and the music programmer for the Talking Stick Festival. In 2019, Robert received the award for “Emerging Performing Arts Leader” presented by the Canadian Association for Presenting Arts. 


    Sage McBride lives in Fernie BC where she is a member and managing partner in the alternative folk rock band Shred Kelly. She is the grant writer for the group and has experience writing successful grant applications for Amplify BC, FACTOR, Music BC and Radio Starmaker. She is passionate about collaboration and excited to be a grant coach for the Kootenay Region.

    Hussein “DJ A-SLAM” Alidina is a Juno-nominated DJ, Artist and Producer based in Vancouver and Surrey. His music centers around Hip-Hop and R&B, but also includes Top 40, EDM, and South Asian Influences. His Juno nomination was for Best Indigenous Album on a project he co-produced for Sto:lo Nation R&B singer, Inez, called Sing Soul Girl, which also won several Western Canadian Music Awards. The song A-SLAM produced for Vancouver-based pop artist Elise Estrada was supported by the province of BC through Creative BC, and charted in the top 50 on Adult Contemporary Radio, and was featured on Stingray’s hit list alongside Calvin Harris and DJ Khaled. A-SLAM most recent single “Home”, a song about the life and death of Maple Batalia, was funded by the city of Vancouver and Creative BC. Photo by Ian Sebastian Photography.


    Deb Beaton-Smith founded Beat Music Management 16 years ago to provide Artist and Event Management services.  Deb was an artist manager for over a decade, has run large-scale events and created unique initiatives such as the BC Music Festival Survey project. Deb has successfully secured grants from FACTOR, Creative BC, Music BC and other funders for artists, Beat Music and clients. 




    Khari Wendell McClelland is a diversely talented and ever-evolving artist. Originally from Detroit, Khari has become a darling on the Canadian music scene with reviewers lauding his performances as a clever mix of soul and gospel. Khari’s songwriting crosses genres and generations, joyfully invoking the spirit of his ancestors who straddled the US-Canadian border in efforts to escape slavery and discrimination.  His music draws from this rich history, integrating the rhythms and folklore of early African-Americans with contemporary sounds and stories of struggle. 



    Ginalina is a Vancouver-based musician with experience in songwriting, recording, producing, marketing, and touring (nationally and internationally).   She has four family folk albums, inspired by the west coast beauty and her four children, which have been recognized with two Juno nominations, three Canadian Folk Music Award nominations, and one Western Canadian Music Award.  

    Ginalina has written over 25 grant applications and, in recent years, has been funded by the Canada Council for the Arts, Creative BC, and FACTOR Canada.  She is excited to use her experience to help emerging (and established) artists along their grant writing processes so that their music careers can develop and expand. 

    Languages: English, French, Mandarin, and limited Taiwanese and Cantonese.  


    Nimkish Younging is an Artist, Songwriter, and an Artistic Producer that works on the shared traditional territories of Squamish, Tsleil-Waututh and Musqueam First Nations (AKA Vancouver). She released her first album Heartbreak On The Coast in August 2019. The album has since received play on CBC Reclaimed and charted #9 on CiTR's top 100 albums of the year. Nimkish currently works for Full Circle: First Nations Performance as one of two Artistic Producers who work to curate year-round music programming and workshops. This work includes Full Circle's annual multi-disciplinary arts festival The Talking Stick Festival which takes place the last 2 weeks of February in Vancouver. Nimkish has written various grant applications and has successfully received funding from First People’s Cultural Council and Creative BC’s Amplify BC program. She has worked closely with Indigenous artists throughout the past few years in her community and is happy to offer guidance to anyone who would like to apply to the Amplify BC’s Career Development program.

    Rae Spoon is a musician, producer and author based on Lekwungen Territory in Victoria with twenty-years of experience in the music industry. Their voice and song-writing are always the centre of their music which they perform out of a great respect for mutual connection with their audience. They have been nominated for two Polaris Prizes, a Lambda Literary Award and a Western Canadian Music Award. Rae supports artists in forging their own spaces in the industry through sound recording workshops, mentoring, grant writing and music production. In 2015, Rae founded Coax Records in the hopes of using their experience as an under-represented artist to create more space in the music industry for others. They aim to build community where artists from lots of backgrounds can share their music on their own terms. Coax Records has released thirty-nine albums by thirty artists many of whom have received a lot of media attention, won Juno Awards and been nominated for Polaris Prizes.

    Nancy Lee aka Which Nancy is a music curator, media artist, event organizer, artistic mentor, and music video director based in Vancouver. Nancy is a co-founder of electronic music and art collective Chapel Sound and CURRENT Symposium, an intersectional and multidisciplinary initiative featuring artistic and educational programming for women, nonbinary artists and artists of colour. Nancy works with artists and organizers in DIY and underground spaces, and genres spanning from rap, RnB, club, experimental electronic, ambient, bass, house and techno. Over the past few years, Nancy has received grants from CreativeBC, City of Vancouver, Canada Council for the Arts and BC Arts Council. She is keen to offer support for emerging artists, BIPOC and queer artists, artists from immigrant families, and artists whose first languages are not English. 
    Languages: English, Mandarin, and limited Cantonsese
    @whichnancy / /
    Photo by May Troung 


    Mandy Wheelwright – the owner/ operator of Blister Management Inc. dba Ms. Management began her career in artist management in 1996.  Prior to working in music, Mandy worked as a production manager for the television industry both in London, England and Vancouver.  Her first artist client was Kinnie Starr and it was trial by fire as Kinnie and her debut album Tidy were the subject of a US major label bidding war.  Mandy hasn’t looked back from that moment and currently works with a roster of recording artists that include Frazey Ford, The Be Good Tanyas, Steph Cameron and has recently been working with Twin Bandit.  Mandy has written many successful artist grants throughout her career and has also written numerous environmental grants.


    The Career Development program supports the careers of BC artists. This program funds sound recording, marketing initiatives, music videos, as well as out-of-province and international artists that come to BC to record.

    The Music Company Development program supports the sustainability, growth and capacity of BC-based music companies through investing in business development activities. In 2020-21, this program was redesigned to provide one-time operational support for companies affected by COVID-19. 

    The Music Industry Initiatives program supports the development of BC’s music industry, funding projects that support training, skills development, export activities, business development, research and up-and-coming talent. 

    The Innovation program supports projects that address the needs of BC's music industry in response to the pandemic.  

  • The First Peoples' Cultural Council (FPCC) is a First Nations-run Crown Corporation with a mandate to support the revitalization of Indigenous languages, arts, culture and heritage in British Columbia. 

    In partnership with Creative BC, FPCC developed the Indigenous Music Initiative, with a focus on increasing opportunities for Indigenous music industry professionals to participate in, and further influence, BC’s music industry through knowledge transfer, skill development and the creation of new business opportunities. 

    Three new grant streams were created: 

    The First Peoples' Cultural Council also launched: 

    • The Indigenous Music Retreat, providing emerging and established artists with the opportunity to strengthen artistic and business skills through workshops and mentorship. The next retreat will be held in April 2020. Applications will open in January. 
    • Indigifest, a one-day festival in Victoria, BC, held on August 24, 2019, featuring two live music stages showcasing acclaimed Indigenous performers from B.C.  The festival includes workshops sharing traditional and contemporary art forms through interactive music, arts and culture sessions. 

    If you have any additional questions, please contact:

    Sarah Pocklington | Acting Arts Program Manager
    Phone: +1 250 652 5952 ext 211
  • Music BC is a not for profit association serving the for profit and non-profit music industry through active advocacy for funding, policy, red tape reduction, tax credits and creator’s rights. The organization also advocates at international trade missions to promote business and creative opportunities.

    Creative BC supports the following Music BC programs and initiatives: 

    If you have any additional questions, please contact:

    Music BC
    Phone: +1 604 873 1914

  • SoundON is a province-wide campaign and resilience fund to help bring British Columbia’s music community back together and provide desperately needed support to those connected to the sector - artists, presenters, production staff and venues. The first project of its kind in Canada, it is the ultimate in community and collaboration as it brings together industry members from across the province with one common goal – to bring the province’s vibrant music industry back to life. 

    SoundON will fund and stream uniquely curated content through the lens of festivals and presenters. With the help of public funding, corporate sponsors, and individual donors, SoundON aims to put economic flow back into the industry. This will allow people to return to work as soon as possible – while sparking hope for those affected by the pandemic.

    SoundON is primarily made possible through an investment of over $500,000 from Amplify BC, through the Province of British Columbia and Creative BC, with additional support provided by corporate sponsors and the private sector.

    For more information on the project and to apply to be a presenter, please visit: Please reach out to SoundON staff with any questions, or if you need further clarification on the application at